How To Find Clients Through Upwork And Other Freelancing Sites

Working as a freelancer is a terrific opportunity to supplement your income, improve your coding abilities, and expand your portfolio.

According to Website Planet, 41 percent of the American workforce freelanced in 2020, 28 percent freelanced full time, and 53 percent of Generation Z decided to freelance.

While these figures may be linked to the pandemic, freelancing was already on the rise before to COVID-19, with the number of freelancers in the United States increasing from 52 million to 57 million from 2014 to 2019.

So, if you’re looking to start a freelancing business, you’re probably curious about how to discover freelance work and possible clients as a beginning.

One obvious solution is to use sites like Upwork, Fiverr, Flexjobs, and others to find freelance project listings.

Referrals can make it simpler to acquire freelance clients, especially given these types of freelancing marketplaces have a reputation for poor compensation and because there is a lot of rivalry for the top gigs and projects on these sites.

That isn’t to say you should fully disregard them. These sites help a lot of freelancers locate clients, and they’re especially useful if you’re just getting started as a freelancer.

So, how does it function? You can freelance in a variety of fields (including, of course, web design and development), and some freelance gig sites are better suited to specific types of work.

In this article, we’ve compiled some helpful hints for navigating these often-overwhelming freelance job boards. Read on to learn how to get clients for your freelance services using Upwork and other job sites, whether you’re looking for practise work or want to start a freelance career.

On Upwork, how do I find clients?

  1. Why use Upwork instead of something like FlexJobs when there are so many other freelance platforms?
  2. The truth is that Upwork is currently one of the most popular freelancing markets.
  3. Because Upwork is well-known, many individuals utilise it to post projects and employ freelancers. This means you’ll have a lot more project options to pick from, and the job ads will be more current.
  4. However, you’ll face harder competition from other freelancers, and you’ll probably wind up wasting time looking through tasks and presenting clients just to have them hire someone else instead.
  5. However, Upwork may still be a good place to get work, especially if you’re just starting out as a freelancer, and there are a number of things you can do to stand out and increase your chances of landing freelance work.
  6. We’ll go over ways to give yourself an edge on Upwork so you can book assignments, expand your business, and even create your portfolio in the sections below.


  • Why do I recommend that you provide a photograph of yourself? It demonstrates to new clients that you are not a robot and humanises you. Clients are more likely to hire someone if they believe they can trust them, and seeing a human face can aid in this process.
  • But I understand if you’re shy or don’t feel comfortable posting a photo of yourself on the Internet. Even if you don’t feel comfortable posting a photo of yourself, it’s still a good idea to keep your Upwork profile up to date.
  • A current profile shows clients that you’re on top of your game and makes it easier for them to see what skills you have to offer.


  • When you’re first starting out, deciding which jobs to bid on can be difficult.
  • Setting a reasonably high hourly charge or project rate is one approach to screen out clients who may not have the financial means to appropriately compensate you for your work. On the other hand, if you’re willing to work with clients on a tight budget because you value the experience, you can charge a reduced hourly cost.
  • You’re seeking for jobs from clients who know exactly what they’re looking for, in addition to being fairly compensated. The more the client understands what they want, the less likely they are to request revision after modification because they themselves are unsure of what they want.
  • While it may appear that being highly creative can wow the customer, if they’re ambiguous, it can be an unpleasant experience because the client may not be able to articulate why they don’t like something.
  • The more information a customer provides about their wants, likes, and dislikes, the more you’ll have to work with — and at the very least, you’ll know that they can communicate with you if you have questions.
  • As a result, you should seek out jobs that pay within your salary range and are explicit about their specific requirements.


If you decide to pitch the project, you’ll want to create a good first impression on potential clients by producing a personalised cover letter(opens in a new tab) for each proposal you submit. While this may take some time, it demonstrates to them that you’ve taken the effort to learn about their needs and how you might be able to assist them.

Clients are more likely to choose you over others who write generic cover letters or don’t completely understand what they’re looking for if you’ve done your homework. While a tailored cover letter does not guarantee that you will win the job, it does help you make the greatest first impression possible.


  • You want to demonstrate in your cover letter that you understand the business owner’s or startup’s pain points, that you can address them, and that you can provide value that other freelancers can’t.
  • For example, if a small business owner is looking for someone to create graphic designs for his or her website on a regular basis in an unusual file format with quick turnaround times, those are his or her pain points: they’re having trouble getting the designs in the right format and meeting deadlines.
  • In your cover letter, you’ll want to mention that you have the necessary expertise, that you can export to that file format since you own that software licence, that you can design rapidly on short notice, and that you can work within their budget.
  • If you can provide additional value — for example, you’re a typography specialist in addition to being a graphic designer — you’ll want to let them know so you can stand out from the crowd by providing services that no one else can.


  • It’s also crucial to demonstrate competence in your profile and cover letter, rather than just talking about it. You want clients to know that you’re capable of doing the task they hired you for and that you deliver excellent results.
  • You can demonstrate expertise by displaying a portfolio of sites you’ve designed or built as a designer or developer, a healthy collection of testimonials or referrals, or even by sharing your professional insights on Medium or social media (with a link back to it on your website, LinkedIn, or Upwork profile).
  • Associated: How to Keep Your Professional Online Presence Up to Date
  • Even if you’re just starting out, it’s crucial to make a list of the talents you already have. If you can answer someone’s problem, you’re qualified for the position, even if you’ve just used the talents in your personal portfolio projects or a few client contracts.
  • The bottom line is that if you can establish your professional experience, you’ll be able to earn better hourly fees on Upwork.


  • Another issue to think about is making sure you’re charging a reasonable price for your services(opens in a new tab). What is a reasonable amount? Unfortunately, it depends entirely on your abilities and expertise, as well as what other freelancers charge for similar work.
  • You don’t want to make the mistake of charging too little for your time and services, even if you’re a newbie. Not only is that a poor use of your time and energy, but it may also work against you.
  • For one thing, business owners may be perplexed as to why your charges are so inexpensive when compared to those offered by competitors bidding on the same project. While lowballing bids may appear to be a quick approach to gain clients, it may harm your credibility in the long run by diminishing the value of your work. It’s possible that you’ll be trapped with tough clientele and not make enough money as a result of this.
  • However, it is easy to overcharge for your services, which is something you should avoid.
  • If you charge the same as a senior developer or designer, you’re likely to increase expectations needlessly, which could lead to bad feedback if you can’t achieve the quality that clients demand.
  • How can you determine if you’re overcharging or undercharging? You can look up hourly rate averages on Upwork or Glassdoor to see what your competitors with similar levels of expertise are charging.
  • If your rate is comparable to that of your competition, you’re in good shape.
  • PS – If you wish to pursue a profession in technology, Skillcrush can assist you! Our Break Into Tech course is a comprehensive curriculum designed to assist total beginners in the field of technology in beginning a new and rewarding profession.


  • “What do you mean, find the right client?” you might wonder. “Anyone who wants to hire me is the right customer!”
  • While it’s flattering to have someone interested in hiring you, keep in mind that you’ll have to work for them. You’ll have a hard time working with them if they’re tough to deal with – demanding, unresponsive, changing the scope of the project while you’re working on it.
  • On freelance sites, it’s not always easy to identify good clients from bad, but you can get a sense of their personality by looking through their job advertising or reading other people’s reviews of them.
  • Good clients know what they want (for example, they know the specs for their MVP), when they need their project completed, and how to communicate effectively.
  • If a job posting is imprecise, the focus is on the price rather than the quality of the work, and they mention incredibly high standards or going through a lot of freelancers(opens in a new tab), it’s likely they’ll be difficult to work with.
  • Although researching and vetting clients takes more time, it may be worthwhile if you want to pursue a freelancing career. Working for a demanding customer and receiving a terrible review are two of the worst things that may happen.
  • Clients want to work with the greatest freelancers, and you want to work for the best clients, just like in any other employment.

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